Rental Market Trends: What Tenants Are Looking for in 2025

The rental market in Ghana is evolving rapidly, with tenants becoming more discerning about the properties they choose. Understanding these trends helps investors maximize occupancy and rental income.

Modern amenities are no longer optional—they're expected. Reliable water supply, backup power systems, high-speed internet connectivity, and adequate parking are now standard requirements for quality tenants.

Security remains a top priority. Properties with 24-hour security, CCTV systems, and controlled access command premium rents and attract long-term tenants willing to pay for peace of mind.

Open-plan living spaces and contemporary design are increasingly popular, especially among young professionals and expatriates. Properties with modern finishes and efficient layouts rent faster and at higher rates.

Location continues to be crucial. Proximity to major business districts, international schools, shopping centers, and healthcare facilities significantly impacts rental demand and pricing power.

Energy efficiency is becoming more important as utility costs rise. Properties with solar power, energy-efficient appliances, and good natural ventilation are increasingly attractive to cost-conscious tenants.

Flexible lease terms are gaining traction. While traditional two-year leases remain common, offering shorter-term options can attract expatriates and professionals on temporary assignments, often at premium rates.

Property management quality directly impacts tenant satisfaction and retention. Well-maintained common areas, responsive maintenance services, and professional management increase tenant loyalty.

Rental prices in prime areas have increased by 5-8% annually, reflecting strong demand and limited supply. However, overpriced properties sit vacant, so competitive pricing based on market research is essential.

To maximize your rental returns, focus on quality finishes, reliable amenities, professional management, and competitive pricing. Properties that meet modern tenant expectations achieve higher occupancy rates and better long-term returns.